India’s food delivery giant Zomato invested ₹1,500 crore in its subsidiary company Blinit. The quick commerce platform Blinkit is one of the biggest players in the Indian market. In 2024, Blinkit approximately delivered an average of 4 Lakh orders per day. The big investment comes after raising a ₹500 crore funding round. This investment highlights Zomato’s commitment to compete against the intense market competition. The initiative would help Blinkit to scale its operations in different parts of the country.
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The board of Blinkit approved a special resolution of 7,612 equity shares which sums ₹19,70,181 each. This strategic move reinforces the financial foundation. The strategy is taken to elevate the growth of Blinkit in the quick commerce industry.
The quick commerce industry in India is booming fast and the competition is fierce. Big giants like Zepto, BigBasket, and Swiggy Instamart are the competitors of Blinkit. Recently, Swiggy invested ₹1,000 crore in the supply chain. Swiggy has 23% of the market share. Although Blinkit leads the way with 40% followed by Zepto.
Zomato’s big investment will strategically contribute to growing growing demand of the delivery service. The focus will be on customer preferences as they shift toward convenience and speed. Hence, Blinkit has to enhance its technology as well as expand the dark stores availability in the cities and optimise the supply chain for better efficiency.
The growth of the quick commerce industry spotlights both opportunities and challenges. While following the path of growth, the company must also constantly identify the complications and walk through them. It is a continuous process of growth and innovation to stay ahead of the competition. With Zomato’s investment, Blinkit will be able to satisfy customer demand and secure the leading position in the market.
