The quick commerce platform Zepto introduced Zepto Cafe last year. In recent times, Zepto Cafe has gained immense popularity in metro cities. Shashank Shekhar Sharma has been appointed as the new Chief Innovation Officer (CXO) of Zepto Cafe. Sharma has led Zepto Cafe as the Vice President of Operations and Senior Vice President before being promoted.
Zepto is one of the fastest-growing quick commerce platforms in India. Sharma will lead the company’s business expansion across the country along with enhancing customer experience.
A Strategic Move for Zepto’s Growth
Zepto is the game-changer in the quick commerce sector with quick delivery of the daily essentials. Quick commerce has increased rapidly in India over the past few years. As lives are becoming more busy, people are preferring doorstep delivery that takes just a few clicks.
By appointing Sharma as the CXO, this quick commerce platform aims to strengthen its operational efficiency and customer satisfaction and expand its product range. Sharma will initiate the food and beverage services in the rapid delivery ecosystem of Zepto. His expertise in scaling new businesses makes him a valuable asset for the company and its growth.
Zepto’s Vision
The quick commerce sector is dominated by big giants like Blinkit, Swiggy Instamart, and BigBasket. Therefore, it is important to deliver an effective customer experience to sustain the rapid growth of the market. Sharma’s role as the CXO will be to focus on the betterment of the service speed, expanding the product categories, and enhancing customer experience on the app through technology.
The company has set up a dark-store network to cater to demand within 10 minutes in the major cities of India. Zepto is anticipated to expand the company’s reach. With Sharma’s help, Zepto will be able to tap deep into the market.
