The Chennai-based snacking brand, Sweet Karam Coffee, has successfully raised $8 million in a Series A funding round led by Peak XV Partners. The brand has received consistent support from its existing investor, Fireside Ventures. The capital raised would be used to scale operations, diversify products, and cater to even greater markets globally.
Sweet Karam Coffee was established in 2015 by Anand Bharadwaj, Nalini Parthiban, Srivatsan Sundararaman, and Veera Raghavan. This startup’s goal is to share grandma’s recipes online.
The brand emphasizes providing authentic South Indian food with clean-label products, free from any added preservatives and palm oil. They are also empowering ‘homepreneurs’ with their mission as they keep expanding.
The startup is distributing their products via their website, major e-commerce, and quick commerce platforms. Serving authentic South Indian snacks, available in 32 countries across the globe.
Recently the brand appointed ex-Unilever Global Planning Excellence Director Nandhitha Indermohan to lead the operations and supply chain of the company as the Chief Operating Officer. Indermohan has 15 years of experience in the FMCG and manufacturing sector. Her operational skills are expected to enhance and support the brand’s expansion goals.
SKC has grown exceptionally over the years with an operating revenue of 11.2 cr in FY24. In FY25, the revenue has increased by 4.5x, improving the revenue and operations and reducing the significant loss.
Post-COVID Many homegrown brands have emerged in the snacking segment, and SKC is one of them. The snacking segment in India is increasing every day. The projected market size is expected to reach over 1,00,000 Cr by 2033.
The market is hugely driven by health-conscious audiences demanding preservative-free munching options. Major competitors like Beyond Snack and The Whole Truth Food have also gained funding, hinting at their potential growth. The capital secured is expected to enhance the business model of SKC and growth.
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