Hiroki Totoki has been appointed as the new CEO of Sony, effective from April 2025. Totoki has been associated with Sony for as long as 1987. He has played key leadership roles in the company, such as Chief Financial Officer and Chief Operating Officer. He has led Sony through many financial challenges and expanded the company in the entertainment sector.

The current CEO since 2018, Kenichiro Yoshida, will be promoted as the chairman. Under Yoshida’s leadership, Sony has expanded its portfolio in gaming, music, and film. Over the years, Sony has notably gained popularity in the gaming sector through their PlayStation games. 

Totoki’s Contribution 

With CEO Yoshida, Totoki helped Sony to focus on the growing sector of entertainment and provide more options there. The company has expressed a keen interest in acquiring the renowned media conglomerate Paramount Global. The appointment of Totoki will further increase the entertainment assets of Sony as well as diversify products. With Totoki’s decades of experience with the company and the field, Sony is about to enter a new era of growth and innovation advancement. 

The leadership changes also intensified Sony’s focus on the entertainment industry. The company is aiming to grab a larger share of this $3 trillion market. Approximately $10 billion has been invested by Sony over the last 6 years. The investment was done to expand its offerings in music, films, and gaming, which annually contributes 60% of the revenue. 

Additionally, Lin Tao is appointed as the first female Chief Financial Officer of Sony. This move also marks a step toward gender diversity in the company and leadership. 

“I am incredibly honored and humbled to have been entrusted with the important role of President and CEO. At the same time, I am looking forward to working as CEO with our approximately 110,000 employees to further evolve and grow Sony,” Totoki said in a statement.