Shreyas Iyer becomes new brand ambassador of InCred Group

InCred Group announces Indian cricketer Shreyas Iyer as the new brand ambassador, succeeding Rahul Dravid. With Shreyas, the company is aiming to target a younger audience and increase engagement. Leveraging the dynamic audience of the cricketer and creating a widespread appeal.

Shreyas Iyer is a renowned player in the Indian cricket team and also the former captain of last year’s IPL champion Kolkata Knight Riders. With his performance, he has shown consistency, ambition, resilience, and modern captaincy. All these qualities resonate with InCred’s brand ethics as well. The company is providing financial solutions via innovation, and accessibility to the consumer. Collaborating with Iyer gives InCred an incredible opportunity to appeal to the younger demographic with value-added services in financial services.

Strategic Objectives

This is a strategic partnership that will help InCred to achieve multiple business objectives. The partnership will position the company as an approachable financial situation and foster the connection with the younger audience. Collaborating with a renowned sports figure will help InCread dive deeper into the market, appealing to tech-savvy and finance-interested young minds.

With Rahul Dravid’s collaboration, InCred created a reputation in the financial market. His persona is known for reliability and integrity. The change in brand ambassadors highlights the company’s move towards capturing young professionals. This major transition shows InCred’s commitment to adapting to the dynamics and staying relevant and ahead of the competitive edge.

Shreyas will be part of several upcoming campaigns which is not yet disclosed. With Shreyas on board, a series of marketing and community engagements will be witnessed by the audience. By aligning sports with finance, InCred will target a huge audience and will gain visibility in the market. Furthermore, Their marketing strategies will also play an important role on how they leverage Shreyas in promoting the brand and products.