Famous Bollywood actor Pankaj Tripathi joins Velvet, a cinematic audio story platform, as co-founder. Pankaj Tripathi has played significant roles in films like Stree, Gangs of Wasseypur, Mirzapur, Sacred Games, and more. Expanding his creative boundaries, Pankaj Tripathi is joining Velvet with other co-founders. The company was launched in October 2024, serving audiences who enjoy audio stories and imaginative content. Velvet is crafting stories in Hindi now and has plans to craft content in English and other Indian languages.
Tripathi joins this venture with actor and dialogue coach Vikas Kumar, along with Akshat Saxena, Varad Bhatnagar, and Sharib Khan. These co-founders aim to preserve and continue the art of storytelling in India through an entertainment platform. Velvet is elevating traditional narratives into a cinematic experience, transporting listeners to the imaginative world.
The impact of storytelling
Pankaj Tripathi highlighted the impact of storytelling on Indian culture. He emphasized the vivid imaginations of the listeners to establish a connection with the story. He said in a press statement, “From folk tales to epics, our stories have always had the power to inspire, educate, and entertain. With this audio platform, we wanted to take this tradition and elevate it into a cinematic experience for the ears, something that transports listeners into a world of imagination while being deeply rooted in our cultural ethos.”
After the launch of Velvet, the platform attracted over 10,000 listeners. Within a few months of launch, the app reached more than 1 million audio story enthusiasts via partners: Josh App in India and Future Today Group in the USA. This spectacular growth highlights that the listeners are preaching the content of the platform.
This platform is dedicated to providing an audio experience that inspires, educates, and entertains the listeners while continuing to preserve Indian heritage. Velvet is offering creators a unique opportunity to show their art of audio storytelling, which is perceived universally. With Pankaj Tripathi on board, the platform is going to revolutionize audio entertainment.
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