The OTT market of India scales up to $4.49 billion, according to Statista. The market is expected to double in size by 2028. Disney+ Hotstar leads by 26% of the market share. The OTT industry is budding, and the two most significant players, JioCinema and Disney+ Hotstar, merged and became JioHotstar. The JioHotstar launch was announced on 14th February 2025. This epic merger will strengthen the services of both platforms and provide the audience with an array of content.
JioHotstar has a combined library that provides a vast range of entertainment options to the audience. The platform will cater to up to 500 million users, giving them access to numerous shoes, originals, movies, sports, and many more. The plethora of content is designed to serve the vast and diverse audience of India.
The platform introduced new subscription plans starting from ₹149. The JioHotstar plan made this strategic move, making premium plans more accessible to new users. The JioHotstar plan also guaranteed a smooth transition for current users of Disney+ Hotstar and JioCinema.
CEO of JioHotstar
Kiran Mani will lead the new OTT platform JioHotstar and will emphasize democratizing premium entertainment. “JioHotstar is set to welcome 50+ crore users, offering free access to a vast library of entertainment—no subscription required! And for those seeking an uninterrupted, premium experience, subscription plans start at just ₹149. Existing JioCinema and Disney+ Hotstar users will seamlessly transition to JioHotstar,” says JioHotstar CEO Kiran Mani.
JioHotstar integrates advanced features to enhance user experience. The platform employs artificial intelligence-driven recommendations, personalizing content suggestions based on individual viewing habits. Additionally, streaming is available in over 19 languages, reflecting a commitment to inclusivity and catering to India’s linguistic diversity.
The merger of JioCinema and Disney+ Hotstar highlights the strategic move to expand and cover a large source of audience through one platform. The combination of the content places the platform in a position where it has a competitive edge. Additionally, the platform will also cover over 19 languages to serve India’s linguistic diversity needs.
