IndoBevs is strengthening its marketing team with leadership transitions. BroCode, one of the hero products of the company, already has huge market demand. The beverage company appointed Anupam Gurani as Chief Marketing Officer (CMO), with Siddharth Tripati and Manu Madan as Assistant Vice Presidents (AVPs) and Moumita Majumdar as General Manager of Public Relations and Communications. This strategic expansion will shape the company’s marketing approach, which will impact its market position.
Anupam Gurani: The Chief Marketing Officer
Anupam Gurani has over two decades of experience in strategy and execution. He has worked with several companies like Google, Vodafone, Disney+ Hotstar, and more. Gurani led leadership roles in these companies, leaving a long-lasting impact on scaling business and making effective strategy. He is an alumnus of the Indian Institute of Management, Bangalore, where he completed his business degree.
Siddharth Tripathi and Manu Madan: Assistant Vice President of Marketing
Siddharth Tripathi has expertise in consumer insights, digital marketing, and storytelling. Over time, he has gained experience via several projects and career opportunities. He worked closely with Pidilite Industries for 7 years before joining Indobevs. He exited Pidilite Industries as their Senior Brand Manager, where he executed several campaigns and led marketing teams. Tripathi completed his engineering degree from the National Institute of Technology, followed by an MBA from the Indian Institute of Foreign Trade.
Manu Madan has ventured his career in several sectors, like e-commerce, hospitality, and consumer goods. With his versatile experience, he developed effective strategies to promote products and build brands. He worked with renowned companies like Snapdeal, Unilever UK, Pernod Richards, United Breweries, and more. Madan completed his MBA from Brunel University. His diverse background will significantly enhance Indodev’s marketing strategies.
Moumita Majumdar: General Manager of PR & Communications
Moumita Majumdar is a seasoned professional with a decade of experience. She has vehemently worked with brands in beauty, fashion, entertainment, lifestyle, and more categories. Majumdar has worked closely with brands like Bumble, Marico, Disney+ Hotstar, Levi’s, Netflix, Spotify, and the list goes on. She completed her diploma from the Indian Institute of Mass Communication.
Leadership Perspectives
The President of IndoBevs, Geetika Mahandru, highlighted the new appointments: “We are on a growth trajectory at IndoBevs.” She continued, “With our dynamic leadership team in place, IndoBevs is primed to set new industry benchmarks and captivate consumers across India and beyond.”
