Many famous YouTubers, including MrBeast, Linus Tech Tips, Marques Brownlee, and others, widely promote the Honey browser extension, a popular shopping tool. Users can find discounts and coupon codes for online shopping through the Honey extension. Recently, users and other influencers have sparked controversy about Honey’s ethics and reliability.
A YouTuber named MegaLag exposed the extension with a video that crossed over 9.4 million views on YouTube. The YouTuber explained how Honey offers coupons for a limited time frame, hijacks affiliate links, and more.
What is the Honey browser extension?
In 2012, Honey emerged as an online shopping extension that automatically applies coupons or discounts. PayPal acquired Honey in 2020. Following that, the browser gained immense popularity and received heavy promotion from renowned YouTubers and influencers. These YouTubers and influencers have millions of followers on their channels.
What are the allegations against the Honey browser extension?
Allegations like hijacking influencer affiliate links and commissions. These links help influencers and content creators earn commissions when users make purchases through them. Accusations say that Honey overrules the links of the affiliates and takes credit for the sale. As a result, the company itself receives the commission.
The users have reported that Honey applies fewer discounts and advantageous deals or even fails to find any coupons. These additional allegations have raised questions about whether the company truly delivers as promised. The users are concerned about whether Honey is actually beneficial to them.
What is the impact of Honey Scam Allegations on influencers and users?
These malpractices have directly impacted the source of income for influencers and content creators. Honey’s commission cuts and diversion could potentially reduce the creators’ income. Hence, the company is facing heavy backlash from influencers and content creators.
These allegations have raised questions about the loyalty of the company toward its customers. Honey continues to be a tool to save some bucks. But users have started to look for some alternatives that are on the safer side.
Overall, the Honey browser extension has sparked controversy regarding the company’s transparency with its users. Customers still use the browser for online shopping, but such allegations have shaken the audience’s trust. The company’s affiliates have revealed Honey’s unscrupulous practices of diverting commissions and affiliate links.
Also Read:- SEBI’s Crackdown on Misleading Financial Advice: YouTuber Banned with Hefty Fines
