Harleen Bhatti becomes the Vice President – D2C at Honasa Consumer

Honasa Consumer Ltd. is the parent company of brands like Mamaearth, The Derma Co., and Aqualogica™. Harleen Bhatti has been appointed as the Vice President—D2C—of the organisation.

Bhatti has over 15 years of experience in the marketing field. She has worked with PwC, Moody’s Analytics Knowledge Services, Capillary Technologies, Curefit , Lenskart.com, The Good Glamm Group, and more. She has immense expertise in the marketing field, including handling online marketing, retention, analytics, and handling P&L.

In her career course, she has honed these skills with time and endless dedication. Bhatti’s appointment comes at a time when Honasa Consumer is aiming to enhance its digital presence and expand its D2C channels. She has worked with so many renowned companies, and her contributions have given significant growth to these companies, making her an ideal fit for the company.

Honasa Consumer was founded by Varun Alagh and Ghazal Alagh. The current CEO of the company is Varun Alagh himself, with a background in the FMCG sector. One of the renowned brands that comes under this company is Mamaearth, which offers toxin-free and natural products for babies and adults.