Dabur India Limited appointed Manas Mehra as the Global Chief Information Officer (CIO). Dabur has been the leading company in the consumer goods sector for centuries now. The appointment of Mehra is a strategic move that highlights the commitment to building the digital infrastructure and incorporating a dynamic system.
Professional Background
Manas Mehra has 20 years of experience in the IT field, developing strategies and making digital transformations. Before joining Dabur, he worked with companies like Tech Mahindra, Deloitte, Unilever, and Gulf Oil. He started his career as a technical associate at Tech Mahindra in 2005. Later, he joined Deloitte as a consultant, and within 4 years, he became the manager, where he managed end-to-end delivery. In 2016, he became the Senior Manager of Enterprise Applications. In this role, Mehra spearheaded business transformation initiatives and oversaw operations management. Before joining Dabur India, he worked with Gulf Oil as the Head of Information Technology from 2022 to 2025.
Throughout his career, Mehra showed key leadership and the ability to align business and technology together. His way of driving innovation and efficiency allows him to meet business objectives. He has honed skills in process automation, system integration, and implementation of enterprise resource planning (ERP) systems.
Role and Responsibilities at Dabur
Mehra’s appointment brings a wealth of knowledge and experience to the company. He will be responsible for formulating and executing the company’s tech strategy for better reach in the market. Mehra’s expertise will enhance the capabilities of the organization, optimizing IT operations and leveraging emerging technologies.
Under his leadership, Dabur will aim to integrate advanced analytics to analyze the audience and competitors better, perform well in e-commerce, and enhance the supply chain. These initiatives will significantly contribute to the company’s growth and operations. Mehra has years of experience, which will benefit the company in advancing their IT endeavors and driving innovation.
