To boost India’s emerging esports industry, Rise Worldwide and BLAST have partnered to lead the global esports media network. Rise Worldwide is a subsidiary of Reliance Industries Limited. This collaboration will introduce a world-class esports experience to the Indian audience. This collab will bolster the growth of the gaming ecosystem in the region.
The partnership with BLAST will bring the renowned tournament formats of the brand and quality production to Indian gamers, providing an international platform to compete. With Rise Worldwide’s versatile network and BLAST’s expertise in successfully hosting esports events, this partnership will create infrastructure for esports in India.
Recently, India’s esports sector has seen exceptional growth as the usage of the internet and the availability of affordable smartphones have increased. India has a huge youth population that shows a huge interest in gaming. As of FY23, India’s esports market was $40 million, and it is estimated to reach over $900 million by 2032.
This collaboration will provide aspiring gamers with a pathway to transition from casual gaming to a professional career. This sector is attracting giant investments from sponsors and stakeholders.
This joint venture will primarily focus on nurturing the local talents from the grassroots, developing local content, and hosting events and tournaments that attract Indian audiences. By aligning global standards, the partnership will boost India’s position in the international esports level.
Robbie Douek, CEO for BLAST, said, “India is one of the most exciting and fastest-growing gaming markets in the world.” Devang Bhimjyani, Head of Reliance Sports, said, “We are excited to partner with BLAST, which is a leader in conducting world-class esports tournaments globally in partnership with the largest gaming publishers for marquee gaming titles. I welcome Robbie and his team to the Reliance Group”
The founder and director of AlphaZegus Marketing, Rohit Agarwal, said, “The Indian gaming industry is currently over-dependent on two to three titles to drive economics and needs an urgent makeover.”
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