Entrepreneur and Aditya Birla Group Chairman Ananya Birla is ready to step into the beauty and personal care (BPC) industry. The beauty and personal care industry in India is a business of billions of dollars. The industry is constantly growing and is projected to grow up to $34 billion by 2028.
Ananya Birla is famous for her numerous ventures in finance, lifestyle, and music. The specific details about the BPC venture are unknown, but it is expected to be premium and sustainable. The beauty and personal care industry is also taking a deep dive into the quick-commerce sector, making beauty products more available. Hence, the compound annual growth rate is around 10-11%.
Ananya Birla was questioned about her new venture. Ananya Birla revealed, “With greater exposure to global products and knowledge, Indian consumers now demand more from homegrown brands—this venture aims to meet those expectations with authenticity and innovation and bring world-class products to the Indian marketplace. Our brands are built for the new age—from brand identity to go-to-market strategy, every element is designed to challenge conventions and redefine the consumer experience.”
Giants like Nykaa, Tira, Lakme, and others already dominate this market. The space is crowded yet very exciting. Ananya’s entry will add new excitement to the industry.
The brand is yet to be revealed, but the brand aims to boost the homegrown brands more. Ananya Birla is also the brand ambassador of Maybelline. She holds many key positions in the Aditya Birla Group. Being a singer and entrepreneur is very difficult to balance. Hence, she decided to bid goodbye to her singing career to focus more on her business. She had a thriving career in the music industry. Ananya Birla became the first Indian artist to get a platinum.
