Bollywood actor Ajay Devgn, known for his big movie hits, launched an AI-driven media company, Prismix, enhancing the storytelling. This new venture is a stepping stone in revolutionizing storytelling through generative AI. The artificial intelligence used in Prismix will help filmmakers, brands, and creators to produce supreme quality, scalable narratives. 

Prismix is capable of creating diverse content in various formats, which includes short films, animation, music videos, corporate projects, social media campaigns, and so much more. With the help of this generative AI, the workflow will be more efficient and cost-effective.

Ajay Devgn is the Chairman of Prismix, along with Danish Devgn as the Co-founder and Chief Business Officer (CBO) and Vatsal Sheth as the Co-founder and CEO. Sahil Nayar also joined the venture as the Co-founder and Chief Creative Officer. The team is packed with powerful founders who bring immense knowledge of the media industry to the table.